What is House of Riders?

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House of Riders: Where Road Style Meets the Biker Culture of Lignano

A young establishment that is finding its place in the heart of the Friulian East Coast.
Entering House of Riders at Viale Europa 3 in Lignano Sabbiadoro is like stepping through a portal of time and space. I strive to create an immersive atmosphere that captivates those who cross the threshold of this 60-square-meter store, where every corner tells a story of authentic passion for the world of two wheels, born from journeys, friendships, places experienced, and situations that have shaped a unique experience. It's not just a shop; it's a living manifesto of "Selected Style, Inspired by the Road"—a philosophy that goes beyond simple commerce to embrace a true lifestyle that ranges from vintage to old-school, and modern.
I transformed this vision into reality a few months ago, creating something unique in the Lignano landscape that stems from my personal experience. Every piece in this store tells the story of a journey, a meeting, a moment I lived. It could be born from a parking lot where I met a biker, from an event that struck me, from a friendship born on the street. I wanted to create a space where road style could express itself in all its forms, mixing Western Culture and Bikers Culture in a mix that is a bit American, a bit English, a bit international, with Blues, Country, Rock and Irish tones.

The Beating Heart of Multicultural Style

What makes House of Riders truly special is its curated selection of brands that are hard to find elsewhere, ranging from the most authentic vintage to the most innovative modern designs, all filtered through a sensibility that embraces diverse cultures. John Doe opens the show with its technical garments that meet the highest safety standards, accompanied by its t-shirts that have quickly become a must-have among customers, followed by the iconic creations of West Coast Choppers that carry with them the entire heritage of American chopper culture. Roeg Moto Co. completes the trio of bestsellers with its helmets that impeccably combine safety and retro style.
But the real richness lies in the variety I've chosen to embrace every era and culture of biker style: 13 and a Half Company with its underground proposals reminiscent of American garages, Bobby Bolt Kid's for those seeking originality for the little ones, Livingstone Leather for lovers of authentic leather steeped in history, with creations inspired by the world of American aviation in the first half of the 20th century (the same aviation, along with other American military corps, that gave birth to some of the most famous motorcycle clubs in the world), Lucky 13 with its rebellious spirit echoing rock sounds, and the variety of Custom Motorcycle Leather Bags for those who don't give up functionality without sacrificing style, all handcrafted in Italy. Each brand expresses its own story, but they all share the same philosophy: authenticity first and foremost, whether vintage, old school or modern, filtered through an aesthetic that blends the best of Western, Blues, Country and Rock cultures.
The philosophy is simple: better a few premium products than many ordinary items. Every piece that enters here must represent the values of the store and tell a story that resonates with the multicultural soul of the store.

A Growing Community

What makes me most proud of House of Riders is how quickly it has forged authentic connections with the local biker community, creating bonds born from shared journeys and experiences. The friendships we've built with suppliers, clubs, and event organizers like Biker Fest and Italian Bike Week aren't accidental; they stem from shared values and a genuine passion for motorcycle culture in all its facets, fueled by spontaneous encounters and moments spent on the road.
House of Riders isn't just for motorcyclists. Our clientele ranges from 18 to 99+ years old, bikers and non-bikers alike, all united by a love of 'road style' and authenticity, whether they're a Blues enthusiast or a Country music fan. We have customers who return from all over Friuli, Veneto, and Trentino, and a growing number of German and Austrian customers who have discovered House of Riders and now seek us out every time they pass through Lignano. In a short time, they've become friends of the shop.
The shop has become a meeting point not only for shopping, but also for sharing stories, advice, and passions that span generations, styles, and cultures. Different people come in every day, each with their own story to tell, whether it originated in a parking lot full of motorcycles, during a trip, or at a concert. That's what makes this job so special.
Customers return even just for a coffee and a chat, creating that roadhouse atmosphere that blends Italian hospitality with the free spirit of the road.

Looking to the Future

House of Riders represents a new generation of specialized stores: young, dynamic, but with a deep respect for tradition and an eye for innovation, nourished by authentic life experiences. It's a reality that looks to the future of road style, imagining a world where biker aesthetics – whether vintage, old school or modern, American or European, Blues or Rock – are no longer the exclusive domain of motorcycle owners, but become a universal language of freedom and authenticity.
The House of Riders story is still being written. One thing is certain: we will continue to select only the best from every era and culture of biker style, to create unique experiences born from real life, and to make every person who enters here feel part of something special that transcends geographical and cultural boundaries.
In an era where everything seems standardized, House of Riders reminds us that authenticity still has invaluable worth, whether it's a vintage piece from the 70s, an old-school garment from the 90s, or a modern creation of today, all filtered through a soul that beats to the rhythm of Western, Blues, Country, Rock, and Irish music. And Lignano Sabbiadoro has found its new temple of timeless and boundless road style.

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What we offer

Much more than just a shop. At House of Riders you'll find a whole world dedicated to biker culture and authentic style. Our passion translates into services designed to accompany you in every aspect of your life on two wheels.

SALES & CONSULTING

  • Clothing and accessories selected from the best international brands.
  • Custom motorcycle accessories to find exactly what you're looking for.
  • Custom-made Italian leather motorcycle bags with personalized consultation.
  • Custom orders are also accepted for products not in stock.
  • Specialized advice to choose the perfect equipment.
  • Quantity discounts for groups and associations

BUYING & SELLING & BROKERAGE

  • Buying and selling new and used motorcycles and accessories with professional valuations.

SPECIALIZED SERVICES

  • Biker tailoring : application and removal of patches, minor repairs
  • Customized motorcycle portraits made to order.
  • Professional helmet cleaning and sanitization
  • Motorcycle boot repair to give your boots a new lease on life.

CULTURE & COMMUNITY

  • Blog articles about biker culture and lifestyle.
  • Workshops and events to share passions and knowledge.
  • Relaxation area with garden for socializing among enthusiasts.
  • Dedicated motorcycle parking for a safe and secure visit.

Because every biker deserves a complete and authentic point of reference.